![]() The NFL declined to confirm or deny the projected figure of more than $12 billion in revenue for 2015, but it did not dispute the math that SportsBusiness Journal used to arrive at the number. Teams are starting to cash in on digital as well, Lamping said, as companies are spending more advertising in that space. By comparison, it has nearly 100 more than that at Levi’s Stadium. The team also had 73 usable suites at its old home. The San Francisco 49ers went from zero club seats to 9,000, said 49ers President Paraag Marathe. The addition of the new Levi’s Stadium, which opened last fall, also fueled the league’s overall increase from the team level. “You are seeing NFL teams much more add specialty seat products, some all-inclusive tickets, amenities like on-field access, and that is beginning to have a real impact,” said Mark Lamping, president of the Jacksonville Jaguars, whose team’s local revenue surged 25 percent last season. Photo by: VICKI THOMPSON / SILICON VALLEY BUSINESS JOURNAL Levi’s Stadium provided a big increase in premium-seat revenue for the 49ers, and pushed league revenue numbers up. There were 22 blackouts in 2009 and 26 in 2010, but by 2013 there were only two and none last year. Last season, for example, there were no local TV blackouts of games because all 256 games were classified as sellouts, continuing a recent trend of a declining number of blackouts annually. In response, the league in recent years has invested aggressively in the in-venue experience, and that effort now appears to be paying some dividends. Between December (when the NFL makes its first projection to owners) and the beginning of the league year in March (when the cap is set), teams update their 2014 totals.ĭating to the 2008 financial crisis, local revenue for the NFL - which accounts for less than half of all league revenue - had become relatively sluggish. ![]() When the NFL salary cap is set, the local-revenue calculation is pegged to the preceding year’s financial results. What changed between December and now, besides a $25 million bump in CBS’s Thursday night TV package, was higher-than-expected local revenue. The 2015 salary cap that was officially announced last week is $143.28 million. Those details, however, were known in December, when the league projected a salary cap for 2015 of between $138.6 million and $141.8 million. ![]() DirecTV renewed its NFL contract last year, and 2015 is the second year of the league’s new TV pacts with ESPN and its network partners as well, deals that contain accelerators to increase payments annually. Extending the lifespan of Super Bowl halftimeĪ solid share of the projected increase is attributed to media.MP & Silva to sell NFL media rights in Europe.
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